MNGT 322 Project Case Analysis using Strategic Audit
Case 20 JetBlue Airways Growing Pains
Weight 40% (Presentation & referencing 25 marks, Structure 25 marks and Analysis 50 marks)
Instructions to students
Students will need to complete all sections of strategic audit according to the attached document: 3. Appendix 1.A Strategic Audit Detailed Instructions.
Be sure to incorporate the EFAS, IFAS and SFAS tables. Don’t forget to also include a brief background of the case which should not exceed one page. For each section of the strategic audit students will provide a summary of their analysis.
CASE OBJECTIVES
Consider the following issues when completing the strategic audit:
· The growth of a startup turbulent and highly competitive industry, and the challenges it faces.
· The difficulties in sustaining the initial momentum of growth for a company operating in a volatile business environment.
· The effects of a dynamic business environment on a company’s performance and the importance of strong strategic planning in sustaining long term growth.
· A study of JetBlue’s growth and expansion during one of the most turbulent times in the history of is aviation.
· The reasons for JetBlue’s initial popularity and success, and whether the airline’s initial growth had been unsustainable
· The factors that caused JetBlue’s growth to falter, and whether the airline could have avoided any of its problem through better strategic planning.
· JetBlue’s future prospects in light of its main strengths and weaknesses.
· The steps that JetBlue can take in the future to avoid hurdles in its growth.

QUALITY: 100% ORIGINAL – NO PLAGIARISM

(USA, AUS, UK & CA PhD. Writers)

CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS

The Best Custom Essay Writing Service

About Our Service

We are an online academic writing company that connects talented freelance writers with students in need of their services. Unlike other writing companies, our team is made up of native English speakers from countries such as the USA, UK, Canada, Australia, Ireland, and New Zealand.

Qualified Writers

Our Guarantees:

CLICK TO SUBMIT YOUR ORDER