A good e-marketing strategy is the most important aspect for the success of any kind of internet-based business. Businesses like Amazon makes it easy for people to buy online as it has a huge range of books, music, films and electronic goods as well as household and domestic products. Leading manufacturers choose to sell their products through Amazon because they know that this is a good way to reach a wide, international audience and generate revenue. Amazon is continually seeking to outperform its competitors and increase its market share. It does this by providing customers with choice, value, credibility and excellent customer service. Analyse this statement and make a critical evaluation of the e marketing strategies currently employed by the Company. You should demonstrate wider reading and draw on examples of other successful e Businesses to illustrate the importance of sound Internet business and marketing strategies.

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