Assessment Brief
Advertising & Digital Media Faculty
MOBILE COMMUNICATIONS MCO305
Level 300
Assessment Brief
MOBILE COMMUNICATIONS
Assessment 1
Strategic Mobile Communications Comparison
Class Presentation and Written Report
Due: Week 4
Weighting: 30%
Learning Outcomes:
a. compare primary types of mobile communications and how they are implemented on different platforms;
b. review how mobile communications agencies function and the effectiveness of their business models.
Description:
Prepare a class presentation and written report comparing and contrasting two forms of mobile communications (mobile banners, mobile text, YouTube videos, Facebook ads/posts, Instagram posts, SnapChat stories etc) and how each of these are implemented on at least two different platforms (smart phones, tablets, web-based, desktop etc).
The comparison should include the strengths, weaknesses, target audience, effectivity and remuneration models for each of the two mobile communication forms selected.
Details:
1,500 word report and minimum 20 slide presentation.
Upload report and presentation to Moodle as PDF files for marking.
Marking Criteria & Rubrics:
The student must demonstrate an ability to investigate and compare various types of strategic mobile communications campaigns and the platforms they are used on. This also includes reporting on the function of mobile communication agencies and the effectiveness of their business models.
Reference images can be included. All images and sources must be referenced using Harvard Referencing. Include in-text referencing and a reference list as per the Macleay College FAQ and Tips On Harvard Referencing ( found in the Unit Details Folder of your course stream on Moodle).
Criterion 1: Depth of research, analysis and comparison – 40%
Fail: • Incomplete research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms incomplete and lacking logical organisation.
Pass: • Adequate but basic research, analysis and comparison
• Shows limited evidence and incomplete description of general comparisons, implementation analysis and description on separate platforms while lacking logical organisation.
Credit: • Competent research, analysis and comparison
• Some evidence of general comparisons, implementation analysis and description on separate platforms presented in a logical manner.
Distinction: • Compressive and detailed evidence of research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner with small
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 1
Author: Gemenis Date: 18/10/2021 Status: Final
Assessment Brief
exception.
• All sources referenced correctly.
High Distinction • Outstanding and insightful research, analysis and comparison
• General comparisons, implementation analysis and description on separate platforms presented in a logical, concise and succinct manner
• Extensive use of research data to support critical evaluation.
• All sources referenced correctly
Criterion 2: Accuracy of description of agency function and business model – 30%
Fail: • Incomplete review of business model and accuracy of agency function
• Lacks understanding and clarity of agency function and business model
Pass: • Adequate but basic review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is incomplete in places
Credit: • Competent and sound review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is complete but limited in depth
Distinction: • Comprehensive and detailed review of business model and accuracy of agency function
• Understanding and clarity of agency function and business model is concise and in depth
High Distinction • Outstanding review of business model and accuracy of agency function.
• Understanding and clarity of agency function and business model is extensive, concise and succinct with in depth analysis.
Criterion 3: Quality of presentation – 30%
Fail: • Incomplete written report, referencing and layout.
• Writing lacks focus and contains serious errors.
• Files not converted to PDF for submission.
Pass: • Adequate but basic written report, referencing and layout.
• Writing is unclear in places. There are several grammatical or spelling errors.
Credit: • Competent written report, referencing and layout
• Writing is generally clear. There are minimal grammatical or spelling errors.
Distinction: • Comprehensive and detailed written report, referencing and layout.
• Writing is concise and clear. There are minimal grammatical or spelling errors
High Distinction • Outstanding and insightful presentation, referencing and layout.
• Writing is concise, clear and accomplished. There are no grammatical or spelling errors.
ASSESSMENT BRIEF I MOBILE COMMUNICATIONS
File: 305_MobileCommunications_Assessment1 2
Author: Gemenis Date: 18/10/2021 Status: Final

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