Page 1 UU-MBA712-Theories of Management
UU-MBA712-Theories of Management
Week 7 – Assessment Point 2 – Guidelines
Week 7 – Assessment Point 2: 50% of the overall module marks
Assessment Point 2
According to Dasgupta and Gupta “The increasing turbulence in the external business environment
has focused attention on the resources and organizational capabilities as the principal source of
competitive advantage.” (2009, p.204).
Discuss with reference to appropriate literature sources, the extent to which the creation, sharing and
utilization of knowledge is central to this resource-based view of competitive advantage.
Reference: Dasgupta, M., & Gupta, R. K. (2009). Innovation in organizations: A review of the role of
organizational learning and knowledge management. Global Business Review, 10(2), 203-224.
Consider what to include in the body of your project and demonstrate a sound level of text synthesis.
Essential information must be included in the body of the project and will be counted in the word count.
Extra illustrative information may be included in the appendices. Along with the recommended
readings included in this week’s section, support your paper with a minimum of three (3) resources. In
addition to these specified resources, other appropriate scholarly resources, including older articles of
your choice, may be included.
Your assignment will be assessed using the Writing Rubric located below of the Marking Criteria shell.
Marking criteria
Element Weight Marking
General presentation of the submitted work and
application of APA referencing style
Content quality, analysis, and review of the literature 50%
Structure and cohesion 30%
Academic writing style 10%

Page 2 UU-MBA712-Theories of Management
Students will decide on the appropriate structure and content. However, we expect to see the following
1. Introduction: A good and appropriate introduction to the various approaches of analysing the
external environment. Set the scene for the assignment. Make sure to define the primary aim of your
project in the introduction.
2. Main body: Present and discuss the issues of the topic. Demonstrate in-depth critical examination
and discuss evidence of independent research on the topic. Search the related literature using a variety
of sources such as textbooks, academic and scientific journals. Organise and structure your work so
that the reader can follow the line of the argument. Link the paragraphs by using linking words.
3. Conclusions: The conclusion section is an integral part of every project. Writing a good concluding
paragraph can be challenging. Restate your thesis and summarise your main points of evidence for
the reader. Similarly to the introduction section, the conclusion should be interesting! The conclusion
should summarise the main points of your assignment. Implications: Demonstrate what you have
learned from your assignment by addressing the central question and adequately summarise the
findings of your research.
The following points should be noted for this part of the assessment:
● This is an individual assessment, not a group task.
● Your project should be submitted on the due date (i.e. Sunday of Week 7) by 11.59 p.m. (23.59 hours)
VLE (UTC) time at the latest. To submit your assignment, please use the submission link titled
“Assessment Point 2” that is located in Week 7 on the VLE page of your module.
● Literature should be sourced from a range of journal articles and textbooks. A limited range of
readings will be made available.
● The word count is 3000 words +/- 10%. This does not include the reference list and any appendices
the assignment may include.
● Accurate referencing of sources is crucial in this coursework. The referencing system used in this
module is the APA Reference system. Please make sure you are familiar with this. Marks will be
deducted for inaccurate referencing.
● Academic Integrity: Students are expected to demonstrate academic integrity by completing their own
work, assignments, and other assessment exercises. Submission of work from another person, whether
it is from printed sources or someone other than the student; previously graded papers; papers
submitted without proper citations; or submitting the same paper to multiple courses without the
knowledge of all instructors involved can result in a failing grade. Incidents involving academic
dishonesty will be reported to university officials for appropriate sanctions. Furthermore, students
must always submit work that represents their original words or ideas. If any words or ideas used in
an assignment or assessment submission do not represent the student’s original words or ideas, all
relevant sources must be cited along with the extent to which such sources were used. Words or ideas
that require citation include, but are not limited to, all hard copy or electronic publications, whether
copyrighted or not, and all verbal or visual communication when the content of such communication
clearly originates from an identifiable source.
● The assessment must be submitted electronically via “Turnitin.”


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