Labrand, L. (2020). Best Branding Practices in China: Luxury Industry | GreenBook | GreenBook.org. Greenbook.
Prange, C. (2018). Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) (Softcover reprint of the original 1st ed. 2016 ed.). Springer.
Sun, Y., Wang, R., Cao, D., & Lee, R. (2021). Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination. Journal of Fashion Marketing and Management: An International Journal.
Ajitha, S., & Sivakumar, V. J. (2019). The moderating role of age and gender on the attitude towards new luxury fashion brands. Journal of Fashion Marketing and Management: An International Journal, 23(4), 440-465.
Ban, Z., & Lovari, A. (2021). Rethinking crisis dynamics from the perspective of online publics: A case study of Dolce & Gabbana’s China crisis. Public Relations Inquiry, 10(3), 311–331.
D’Arco, M., Marino, V., & Resciniti, R. (2019, June). How to (Not) Survive a Social Media Firestorm: The Dolce & Gabbana’s Ad Debacle in China. In International Conference on Advances in National Brand and Private Label Marketing (pp. 181-189). Springer, Cham.
Dallabona, A., & Giani, S. (2020). The Good, the Bad, and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity. In Storytelling in Luxury Fashion (pp. 38-50). Routledge.
Friedman, V. (2019, June 13). The Resurrection of Dolce & Gabbana. The New York Times.
Goldentuler, J., & Tiessen, M. (2019). The Corporate Crisis Management of Colour Blind Advertising: A Case Study of Dolce & Gabbana’s and H&M’s Racially Charged Campaigns. Ryerson University Ontario, Canada.
Hyatt, P. (2020, February 18). Top 5 Asia market entry tips straight from the experts. Trade Ready.
Islam, M., & Singh, B. N. (2020). Factor affecting attitude and purchase intention of luxury fashion product consumption: a case of Korean university students. Sustainability, 12(18), 7497.
Labrand, L. (2020). Best Branding Practices in China: Luxury Industry | GreenBook | GreenBook.org. Greenbook.
Prange, C. (2018). Market Entry in China: Case Studies on Strategy, Marketing, and Branding (Management for Professionals) (Softcover reprint of the original 1st ed. 2016 ed.). Springer.
Ren, Y., & Yuan, Z. (2022, January). Marketing Strategy and Consumer Psychology. In 2021 International Conference on Social Development and Media Communication (SDMC 2021) (pp. 100-106). Atlantis Press.
Sun, Y., Wang, R., Cao, D., & Lee, R. (2021). Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination. Journal of Fashion Marketing and Management: An International Journal.
Wekwerth, Z. M. (2019). Responding to online firestorms on social media: an analysis of the two company cases Dolce & Gabbana and Gucci (Master’s thesis, University of Twente).
Yu, S., & Hu, Y. (2020). When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing. Journal of Retailing and Consumer Services, 54, 102010.
Yu, X., & Yuan, C. (2019). How consumers’ brand experience in social media can improve brand perception and customer equity. Asia Pacific Journal of Marketing and Logistics.
Zheng, Y. (2020). The Country of Origin Effect in Dolce & Gabbana’s Commercial, “DG Loves China”.
1
…
QUALITY: 100% ORIGINAL – NO PLAGIARISM
(USA, AUS, UK & CA PhD. Writers)
CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS
About Our Service
We are an online academic writing company that connects talented freelance writers with students in need of their services. Unlike other writing companies, our team is made up of native English speakers from countries such as the USA, UK, Canada, Australia, Ireland, and New Zealand.
Qualified Writers
- At ClassicWritersBay.com, most of our writers are degree-holding native speakers of English who are familiar with various writing styles. Our writers are proficient in many fields, including Economics, Business, Accounting, Finance, Medicine, Chemistry, Literature, Mathematics, Statistics, and many others.
- Making our customers happy is an important part of our service. So do not be surprised if you get your paper well before the deadline!
- We pay a lot of attention to ensuring that you get excellent customer service. You can contact our Customer Support Representatives 24/7. When you order from us, you can even track the progress of your paper as it is being written!
- We are attentive to the needs of our customers. Therefore, we follow all your instructions carefully so that you can get the best paper possible.
- It matters to us who writes for you, and we are serious about selecting the best candidates.
- Our writers are always learning something new, so they are familiar with the latest developments in the scientific world and can write papers with updated information and the latest findings.
Our Guarantees:
- Quality original papers that follow your instructions carefully.
- On time delivery – you get the paper before the specified deadline.
- Attentive Customer Support Representatives available 24/7.
- Complete confidentiality – we do not share you details or papers with anybody else.
