ASSIGNMENT
Strategic group analysis and Porter’s Five Forces analysis
1.Evaluate each brand for five factors using a 1 to 5 scale or categorical evaluation. Example factors are size(small to large), location (local, regional, national, international), price/quality (low to high), location (urban, suburban, rural, airport), customer segment (business, family, leisure, luxury), and brand identity (traditional, trendy, eco-friendly).
2.Choose two factors that differentiate the brands well and create a strategic map that visualizes the competitive landscape. The map should show the brands and their positions in relation to the two chosen factors. Summarize the findings from the strategic map by identifying opportunities and threats for the industry based on the map.
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