Attached.IntroductionA. Topic/focus of the essayB. Thesis StatementBodyFirst paragraph descriptionA. Summary of first piece of supporting evidence/informationB. Summary of second piece of supporting evidence/informationSecond paragraph descriptionA. Summary of first piece of supporting evidence/informationB. Summary of second piece of supporting evidence/informationThird paragraph descriptionA. Summary of first piece of supporting evidence/informationB. Summary of second piece of supporting evidence/informationConclusionA. Restatement of thesisB. Concluding remarksRunning head: HEALTH CARE1Marketing in Health CareStudent’s NameProfessor’s NameCourseInstitutionDateHEALTH CARE2Challenges in Health Care MarketingWith increased pressure from factors such as technology advancements, theAffordable Care Act, and the emphasis of preventative care, the health care industry is forcedto evolve. One of the changes that are experienced in the industry includes the perception ofpatients, who are behaving more like customers. Patients are after the best care that isavailable at affordable prices, and this new trend is driving the health care industry. However,the industry is still playing catch-up when it comes to customer satisfaction and thereforefaces several challenges in marketing. Some of the problems in health care marketing includeinaccessibility, lagging consumer technology, and data collection and Privacy (Jaworski,Malcolm & Morgan, 2016).InaccessibilityUnlike other professionals such as financial advisers, doctors experience a high levelof pressure on their time. The severe constraint in doctors’ time makes it difficult to haveade…

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