Analyze the case ‘Pillsbury Cookie Challenge‘ case. Your report should address (but is not limited to) the following questions:

  • Q1. What are consumer insights? What types of business challenge can benefit from consumer insights? How are consumer insights obtained?
  • Q2. What was the objective of the usage and attitude study?  What did the team learn from the study and what are the implications of these learning?
  • Q3. Develop perceptual maps for the potential targets (users, lapsed users and non-users). What are the implications from these maps?

Guidelines

  • Times New Roman, 12-point font
  • 1,000-1,400 words
  • Cover page with course details and student names

You must use APA formatting, references, and citations. For information on APA formatting, references, and citations, please consult: https://ift.tt/2LNXHMi

 

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