• The Marketing department needs to send emails to all customers who have not enrolled in Product A but have enrolled in Product B
  • The data for Product A Enrollments is stored in a separate system from the marketing system.
  • The Enrollment database is not organized well and it becomes difficult to send data to the marketing system

If you’re using an email marketing system like Mailchimp or Salesforce, how would you solve the problem of having unorganized data in different systems?

How might a common database help a marketer segment their mailing lists by customers enrolled in specific products?

(Feel free to look at the Day In the Life of IT diagrams in the Chapter 6 presentation)

 

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