aRed Bull is an energy drink enjoyed by many people, especially the youth. Red Bull is an Austrian- Thai private company focused on producing a range of energy drinks. Globally, Red Bull enjoys a 38% market share in the energy drinks market. To stay in the market and to compete effectively, the company has built a strong marketing strategy which covers social activities such as motorsports, football, community activities, etc. You joined Red Bull company (England office) six months ago following a successful on-campus recruitment from Global Banking School as a strategic project manager in the marketing department. You have been asked by your marketing manager to give a presentation to a group of final year students and prospects from UK about the company and its marketing strategy. This study should be presented in the form of a report and must cover the following:
a). Discuss the concept of marketing and marketing operations, and analyze the role of marketing in the business environment of Red Bull company
b) Assess how other departments/units of the organization cooperate with the marketing department to achieve the goals of the organization

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