For this discussion, use the following hypothetical scenario as the basis for your response:

  • Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.

Address the following in your discussion post:

  • Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.
    • What degree is this type of price discrimination?
    • How will the plan increase revenue?
    • Why will both groups of customers be satisfied with the deal?
    • Why is this a legal form of pricing?
  • Use evidence from your textbook or other reputable sources to support your case to your business partner.

 

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