ETTE TEA COMPANY has launched its products since 2014. They are a contemporary tea company specializing in tea blends with Singapore and southeast Asian tastes. Starting with the original Pandan Chiffon tea out of a home kitchenette, They now offer an exceptional collection of gourmet tea and artisan tea blends to cafes & restaurants in Singapore, Brunei & The Maldives
Succinctly describe who ETTE is;
- ETTE mission, Vision, and USP (Unique selling points)
- Define Who they are, what they do, and why they do it
- ETTE Target Audience
Propose new IMC strategies for ETTE;
- Suggest advertising APPEAL that is most suitable for the new
range of ETTE products
- Suggest Advertising EXECUTIONAL that are most suitable for the
new range of ETTE products
- Based on your answer above, suggest THREE (3) best execution
channels/media for the proposed ETTE Campaign.
- List down the ADVANTAGE of EACH chosen channel.
- List down the DISADVANTAGE of EACH chosen channel.
On successful completion of this report, the student will be able to:
- Apply the right and effective IMC plan within the context of the organization’s strategies.
- Marketing communications plan and brand support activities based on an understanding of the salient characteristics of the target audience.
- Apply the tools of the marketing communications mix can be coordinated effectively.
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