Write a 2-3 pp essay covering the following:
1) What are the biggest obstacles to the Historic Preservation Program at Columbia University in achieving its goals? In this section, state programs goals, then Identify and explain three obstacles.
2) Evaluate audio marketing relative to Columbia University’s Graduate School of Architecture, Planning and Preservation podcast . In this section, discuss what motivates consumers for audio entertainment. How do brands best engage consumers, with implications for the GSAPP podcast? What does GSAPP podcast compete against for consumer attention? Essay should be 2-3 pp, double spaced, inline citations, APA style

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