Get Solution at ClassicWritersBay.com For this assignment assume you work as a marketing manager at a United States-based company that has experienced steady growth. Company leadership recognizes that continued growth will require a pipeline of new products with more customer-centric orientation. Your company has decided to sponsor an internal competition for new product ideas based on a similar contest held at PepsiCo (Beer, 2016). The purpose and goal of this contest is to identify new revenue-producing products for your company. A new product development committee (NPDC) has been formed with representatives from many areas of the company. Your boss, the VP of marketing, chairs…
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