Assignment Brief Academic Year 2022-23
Internal approval: Suzanne Doria, Sept 2022
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Assignment task
This assignment tests your ability to critically analyse leadership practices and firm performance using academic theory to underpin your work using a real leader and business as the focus for your work. LO1, LO3.
The case study we shall be using is ‘Theranos Inc.’ a health diagnostic firm once valued at over $9bn that proposed to revolutionize the healthcare system with its innovative blood testing system. See; https://watchdocumentaries.com/the-inventor-out-for-blood-in-silicon-valley/ for a documentary film on the rise and fall of the firm under the leadership of its CEO Elizabeth Holmes.
Your task is to analyse the leadership style of Elizabeth in relation to how well the firm performed under her reign as founder and CEO.
Your work should consider:
 Management and leadership styles.
 Firm performance and measurement.
 Risks, legal and ethical issues.
This 2,500-word (+/-10%) report should have a front cover with a clear title, your student ID number and word count, an executive summary of no more than 250 words; a contents page; and a maximum of 4 pages of appendices are allowable. Note, the words used in these pages are not included in the word count. All words appearing in tables, charts and diagrams are also not included in the word count. There should be a minimum of 20 references from reputable sources and referenced using the Harvard system used to support your argument. The briefing document should be professionally formatted and presentable to a Director of a business.
Module code and title:
MG629 Developing Leadership & Management Skills
Module leader: Dr. Chinedu Uwabuike
Assignment No. and type:
CW1: 2,500 Word report Evaluating Leadership in an Organisation.
Assessment weighting:
70%
Submission time and date:
4th November 2022 before 2 pm.
Target feedback time and date:
3 weeks after submission deadline.

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This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1: Understand and critically evaluate contemporary theories and models of management and leadership.
LO 3: Analyse the significance and impact of leadership performance in relation to overall business performance.
Referencing and presentational requirements
Please reference your work using the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com).
 Pages should be numbered.
 All work to be submitted as Arial 11 font with line and a half spacing.
 All writing should be in the third person passive.
 Written work must be word-processed.
 The module title and code number must be clearly marked on the front cover.
 Work you submit for assessment must be properly referenced – a guide to the Harvard system of referencing can be found on the Bucks website at bucks.ac.uk/referencing.
 You may seek clarification from the module tutor at any time.
 There is no excuse for failing to submit your work in accordance with the guidance, work that does not meet the necessary standards in that respect will be marked accordingly.
 No collaboration is allowed.
Submission details
 You are required to submit your work electronically. Please use the relevant submission point in the Upload My Assignment area on LSST Connect before the time and date specified.
 Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, PDF. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.
 You can submit your file as many times as you like before the submission date. If you do submit your file more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your file, you will receive a digital receipt as proof of submission, which will be sent to your LSST e-mail address. Please keep this receipt for future reference, along with the original electronic copy of the file.
Academic integrity
Academic integrity means taking responsibility for your own work.

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When you submit an assignment, you are effectively making a declaration that it is your own work and that you have acknowledged the contribution of others and their ideas in its development (for example, by referencing them appropriately).
For further information and guidance, please see the University website: https://www.bucks.ac.uk/current-students/registry-helpdesk-and-academic-advice/academic-integrity-and-misconduct
You are also expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical and/or commercial information of a sensitive nature in their assessed work, whatever the format.
Confidentiality issues will vary from subject to subject and you are encouraged to seek advice from your course team if you are unclear about requirements in your context. For further information and guidance, please see the University website: https://www.bucks.ac.uk/academic-confidentiality

Assessment Criteria Academic Year 2022-23
4
0-34 (F) – Fail
Not successful
35-39 E – Marginal fail
Below required standard
40-49 (D) Pass
Satisfactory
50-59 (C) Pass Good
60-69 (B) Pass
Very Good
70-79 (A) Pass
Excellent
80-100 (A+) Pass
Outstanding
Criterion 1 Knowledge and understanding 25% (Key indicators for Knowledge and understanding) • Depth of knowledge and understanding • Engagement with subject-specific theories, paradigms, concepts, and principles • Background investigation, analysis, research, enquiry and/or study.
The work demonstrates a limited and/or substantially inaccurate or no understanding of key aspects of the subject, with few if any examples of coherent and detailed knowledge, which is unlikely to be at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work does not: Show awareness of the subject matter of leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, nor any awareness of the case study and actors involved.
The work demonstrates insufficient understanding of key aspects of the subject, including some coherent and detailed knowledge, little of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work does not: Show enough understanding and awareness of the subject matter of leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, nor any awareness of the case study and actors involved.
The work demonstrates a basic yet systematic understanding of key aspects of the subject, including some coherent and detailed knowledge, at least some of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work: Shows enough understanding and awareness of the subject matter of leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with some awareness of the case study and actors involved.
The work demonstrates a sound breadth and depth of systematic understanding of key aspects of the subject, including some coherent and detailed knowledge, some of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work: Shows good understanding and awareness of the subject matter of leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, and good awareness of the case study and actors involved.
The work demonstrates a sophisticated and critical systematic understanding of key aspects of the subject, including coherent and detailed knowledge, much of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work: Shows very good understanding and awareness of the subject matter of leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, and very good awareness of the case study and actors involved.
The work demonstrates a highly accomplished systematic understanding of key aspects of the subject beyond what has been taught, including coherent and detailed knowledge, most of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work: Shows excellent understanding and awareness of the subject matter of leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, and excellent awareness of the case study and actors involved.
The work demonstrates an exceptional systematic understanding of key aspects of the subject, including coherent and detailed knowledge well beyond what has been taught, all of which is at, or informed by, the forefront of defined aspects of the discipline e.g., recent research, latest techniques. The work: Shows exceptional understanding and awareness of the subject matter of leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, and outstanding awareness of the case study and actors involved.
Criterion 2 Analysis and criticality
The work demonstrates a limited or no ability to work independently and deploy relevant techniques of analysis and enquiry accurately;
The work demonstrates an insufficient ability to work independently, deploying accurately established techniques
The work demonstrates a sufficient ability to work independently, deploying accurately established techniques
The work demonstrates a sound ability to work independently, deploying accurately established techniques
The work demonstrates a sophisticated ability to work independently, deploying accurately established techniques
The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques
The work demonstrates a highly accomplished ability to work independently, deploying accurately established techniques

Assessment Criteria Academic Year 2022-23
5
0-34 (F) – Fail
Not successful
35-39 E – Marginal fail
Below required standard
40-49 (D) Pass
Satisfactory
50-59 (C) Pass Good
60-69 (B) Pass
Very Good
70-79 (A) Pass
Excellent
80-100 (A+) Pass
Outstanding
25%
(Key indicators for analysis and criticality) • Logic and argument • Use and range of independently selected sources • Analysis and synthesis • Organisation and communication of ideas and evidence
The work shows insufficient knowledge of the subject areas; leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with which to formulate a coherent and logical argument. The range, age and validity of secondary research sources & literature is inappropriate. Analysis of the case study and synthesis of relevant academic theory is absent. The communication and organisation of the work lacks flow and coherency.
of analysis and enquiry within the discipline; The work shows limited knowledge of the subject areas; leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with which to formulate a coherent and logical argument. The range, age and validity of secondary research sources & literature is mostly inappropriate. Analysis of the case study and synthesis of relevant academic theory is absent. The communication and organisation of the work is weak and lacks flow and coherency.
of analysis and enquiry within the discipline; The work shows satisfactory knowledge of the subject areas; leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with which to formulate a coherent and logical argument. The range, age and validity of secondary research sources & literature is satisfactory. Analysis of the case study and synthesis of relevant academic theory is satisfactory but lacks depth and breadth. The communication and organisation of the work is satisfactory and struggles for flow and coherency.
of analysis and enquiry within the discipline; The work shows good knowledge of the subject areas; leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with which to formulate a coherent and logical argument. The range, age and validity of secondary research sources & literature is good. Analysis of the case study and synthesis of relevant academic theory is good. The communication and organisation of the work is good, with the flow and coherency of the argument clear to the reader.
of analysis and enquiry within the discipline. The work shows very good knowledge of the subject areas; leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with which to formulate a coherent and logical argument. The range, age and validity of secondary research sources & literature is very good. The use of wider and less obvious sources enhances the work. Analysis of the case study and synthesis of relevant academic theory is very good, with excellent integration within the argument and evidence used. The communication and organisation of the work is very good, with the flow and coherency
of analysis and enquiry within the discipline; The work shows excellent knowledge of the subject areas; leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with which to formulate a strong, coherent and logical argument. The range, age and validity of secondary research sources & literature is excellent. The use of wider and less obvious sources enhances the work and demonstrates originality in their thinking and work. Analysis of the case study and synthesis of relevant academic theory is excellent, with excellent integration within the argument and evidence used. The communication and organisation of the
of analysis and enquiry within the discipline; The work shows outstanding knowledge of the subject areas; leadership, management, firm performance, performance metrics, fiduciary duty, ethics, investor relations and stakeholder analysis, with which to formulate an exceptionally strong, coherent and logical argument. The range, age and validity of secondary research sources & literature is outstanding. The use of wider and less obvious sources enhances the work and demonstrates originality in their thinking and work. Analysis of the case study and synthesis of relevant academic theory is outstanding, with exceptional integration within the argument and evidence used.

Assessment Criteria Academic Year 2022-23
6
0-34 (F) – Fail
Not successful
35-39 E – Marginal fail
Below required standard
40-49 (D) Pass
Satisfactory
50-59 (C) Pass Good
60-69 (B) Pass
Very Good
70-79 (A) Pass
Excellent
80-100 (A+) Pass
Outstanding
of the argument clear to the reader.
work is excellent, with the flow and coherency of the argument clear to the reader and presents original conceptual thinking.
The communication and organisation of the work is outstanding, with the flow and coherency of the argument clear to the reader and presents original conceptual thinking.
Criterion 3 Application and practice 25% (Key indicators for application and practice) • Development and/or application discipline-specific specialist skills • Accuracy, coordination, and proficiency in completion of practical tasks/processes
Work demonstrates a limited or no ability to select and apply appropriate, discipline-specific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is not evident within the work. The ability to draw conclusions for the reader is clearly missing and/or inappropriate for the standard required as a manager. The ability to read and follow instructions is
Work demonstrates an insufficient ability to select and apply appropriate, disciplinespecific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is weak within the work. The ability to draw conclusions for the reader is clearly missing and/or inappropriate for the standard required as a manager.
Work demonstrates a sufficient ability to select and apply appropriate, disciplinespecific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is acceptable within the work. The ability to draw conclusions for the reader is evident but this is acceptable and mostly appropriate for the standard required as a manager.
Work demonstrates an ability to select and apply in a consistent and informed manner appropriate, disciplinespecific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is good. The ability to draw conclusions for the reader is evident and what is presented is to a good standard and appropriate for the standard required as a manager.
Work demonstrates an ability to select and apply in a capable and effective manner appropriate, disciplinespecific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is very good. The ability to draw conclusions for the reader is evident and what is presented is to a very good standard and appropriate for the standard required as a manager.
Work demonstrates an ability to select and apply in a highly accomplished manner appropriate, disciplinespecific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is excellent. The ability to draw conclusions for the reader is evident and what is presented is to an excellent standard and appropriate for the standard required as a middle manager.
Work demonstrates an ability to select and apply in a highly accomplished and innovative manner appropriate, disciplinespecific methods and techniques to develop and apply knowledge and understanding and to initiate, and in turn: The development and application of secondary research skills, analysis, evaluation and synthesis of data and information is outstanding. The ability to draw conclusions for the reader is evident and what is presented is to an outstanding standard and appropriate for the

Assessment Criteria Academic Year 2022-23
7
0-34 (F) – Fail
Not successful
35-39 E – Marginal fail
Below required standard
40-49 (D) Pass
Satisfactory
50-59 (C) Pass Good
60-69 (B) Pass
Very Good
70-79 (A) Pass
Excellent
80-100 (A+) Pass
Outstanding
clearly absent with no evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work fails to address all the required elements set out in the briefing.
The ability to read and follow instructions is clearly absent with no evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work fails to address all the required elements set out in the briefing.
The ability to read and follow instructions is acceptable with some evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work mostly addresses the required elements set out in the briefing.
The ability to read and follow instructions is good with some evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work meets all the required elements set out in the briefing.
The ability to read and follow instructions is very good with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work meets all the required elements set out in the briefing.
The ability to read and follow instructions is excellent with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and/or integrated into the work. The work meets all the required elements set out in the briefing.
standard required as a senior manager. The ability to read and follow instructions is outstanding with clear evidence of conceptual awareness of the wider business contexts involved that could be researched and integrated into the work. The work meets all the required elements set out in the briefing.
Criterion 4 Transferable skills 15% (Key indicators for transferable skills) • Written, verbal and electronic communication • Numeracy and digital literacy • Personal motivation, organisation, and time-management
Work demonstrates limited or no ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. – an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for
Work demonstrates insufficient ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for
Work demonstrates a sufficient ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision.
Work demonstrates a consistent and confident ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision.
Work demonstrates a highly proficient ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision.
Work demonstrates a highly accomplished ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision.
Work demonstrates an exceptional ability to: -communicate information, ideas, problems and solutions accurately and reliably utilising relevant numeracy, digital literacy, oral and written communication skills in a manner fit for purpose. -an ability to manage their learning and work with minimal or no supervision. -use initiative to take responsibility for

Assessment Criteria Academic Year 2022-23
8
0-34 (F) – Fail
Not successful
35-39 E – Marginal fail
Below required standard
40-49 (D) Pass
Satisfactory
50-59 (C) Pass Good
60-69 (B) Pass
Very Good
70-79 (A) Pass
Excellent
80-100 (A+) Pass
Outstanding
determining and achieving personal outcomes and/or outputs.
determining and achieving personal outcomes and/or outputs.
-use initiative to take responsibility for determining and achieving personal outcomes and/or outputs.
-use initiative to take responsibility for determining and achieving personal outcomes and/or outputs
-use initiative to take responsibility for determining and achieving personal outcomes and/or outputs.
-use initiative to take responsibility for determining and achieving personal outcomes and/or outputs.
determining and achieving personal outcomes and/or outputs. – consideration of sustainability (environmental, economic, and personal) and social and ethical matters in their work/solutions.
Assignment Parameters
10%
An unacceptable range of academic, professional and peer reviewed sources applied within the work. Incorrect Harvard referencing in text and in reference list pages. Major spelling, grammar or punctuation errors. Presentation of work is unacceptable and incapable of being presented to a board of directors. Work is outside of the +/-10% word count.
A below standard range of academic, professional and peer reviewed sources applied within the work. Incorrect Harvard referencing in text and in reference list pages. Major spelling, grammar or punctuation errors. Presentation of work is below the standard required and incapable of being presented to a board of directors. Work is outside of the +/-10% word count.
A satisfactory range of academic, professional and peer reviewed sources applied within the work. Harvard referencing in text and in reference list pages. Significant spelling, grammar or punctuation errors. Presentation of work is satisfactory but not suitable for being presented to a board of directors. Work is outside of the +/-10% word count.
Good range of academic, professional and peer reviewed sources applied within the work. Noticeable issues with the Harvard referencing in text and in reference list pages. Noticeable spelling, grammar or punctuation errors. Presentation of work is good and capable of being presented to a board of directors only with significant corrections and improvement. Work is only just outside the +/-10% word count.
Very good range of academic, professional and peer reviewed sources applied within the work. Correct Harvard referencing in text and in reference list pages. Minor spelling, grammar or punctuation errors. Presentation of work is very good and capable of being presented to a board of directors with some corrections. Work is within +/-10% word count.
Excellent range of academic, professional and peer reviewed sources applied within the work. Correct Harvard referencing in text and in reference list pages. Very minor spelling, grammar or punctuation errors. Presentation of work is excellent and capable of being presented to a board of directors as is. Work is within +/-10% word count.
Outstanding range of academic, professional and peer reviewed sources applied within the work. Correct Harvard referencing in text and in reference list pages. No spelling, grammar or punctuation errors. Presentation of work is outstanding and capable of being presented to a board of directors as is. Work is within +/-10% word count.

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