InstructionsThe research paper for your term project is due this week. Your term project research paper may address any topic covered in this course that is of interest to you as long as you include the following.Frame your topic as a business problem/challengeDiscuss how marketing research is used to identify and exploit business opportunitiesExamine the role of ethics incorporating concepts from the field of marketing and psychologyDiscuss how combining marketing and psychology perspectives/methods would contribute to the resolution of the problem/challengeJustify the importance of the problem/challenge in a social or global contextInclude a limited quantitative discussion and analysis of the business problem/challenge (be sure to incorporate accurate calculations, estimates, risk analyses or quantitative evaluations of the problem/challenge)Appraise the sources of information utilized in the assignment.Guidelines:5-7 pages excluding the title and reference pagesAPA 7th editionMust use a minimum of five (5) scholarly references
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