Section I. Case study (10 marks)Read case study N.1 from your textbook entitled: The Recalcitrant Directorat Byte Products, Inc., and answer the following questions:Describe the ”Byte Products, Inc” industry (competitivity, rivals, growth, stakeholders…). 2 marksDraw the SWOT matrix for ”Byte Products, Inc”. 2 marksWhat is the major problem of ” Byte Products, Inc” and what are the main solutions provided to this company in order to improve its competitive advantage? 2 marksDescribe the plan suggested by the board of directors to improve the demand.2 marksWhat can you recommend to “Byte Products, Inc” in order to improve the demand for its products and ameliorate its competitive advantage? Justify. 2 marksSection II.Discussion questions (5 marks)Is social responsibility a driver of a corporate competitive advantage? How? Justify your answer using examples from Saudi Market.3 marksBriefly describe a successful story of a strategic alliance between two companies from the real (national or international) market.2 marksNote. To improve your answers, you are requested to use at least 5 recent scientific references.
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