Questions

  1. Delivering customer value is a vital part of B2 B’s product marketing strategy. First, please discuss why customer value is important in general. Next, please provide two benefits and two sacrifices related to Amazon Business, which could be central for customers when defining the marketplace’s customer value. Please explain your choices!
  2. Mr. Burkland states that there is no “Tube or TV/radio advertising yet” for Amazon Business in the UK. Please develop a brief advertising program for one of those media channels
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