Unformatted Preview
Chapter 10 Assignment Brand Differentiation Name_________ Complete the following exercise and submit the answer. Select two similar/competitive fast food restaurants, for example, McDonalds & Wendy’s. Two restaurant chains I am comparing: __________________________________ 1. Identify a. 3-5 Points of Parity (POP’s) b. 2-3 Points of Difference (POD’s) 2. Pick one chain’s POD; how might the other chain make this a POP for their brand. An example: Wendy’s POD is “Open Late”. McDonald’s makes it a POP by extending their hours and promoting new later hours 3. Create a new POD for one of the chains. 4. How do you operationalize (what activities make it happen) the new POD? 5. How do you communicate the new POD?

QUALITY: 100% ORIGINAL – NO PLAGIARISM

(USA, AUS, UK & CA PhD. Writers)

CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS

The Best Custom Essay Writing Service

About Our Service

We are an online academic writing company that connects talented freelance writers with students in need of their services. Unlike other writing companies, our team is made up of native English speakers from countries such as the USA, UK, Canada, Australia, Ireland, and New Zealand.

Qualified Writers

Our Guarantees:

CLICK TO SUBMIT YOUR ORDER