College of Administrative and Financial Sciences Assignment 1 Deadline: 17/10/2020@ 23:59 Course Name: Marketing Management Student’s Name: Course Code: MGT201 Student’s ID Number: Semester: I CRN: Academic Year: 1441/1442 H For Instructor’s Use only Instructor’s Name: Students’ Grade: Marks Obtained/Out of Level of Marks: High/Middle/Low Instructions – PLEASE READ THEM CAREFULLY • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. • Assignments submitted through email will not be accepted. • Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. • Students must mention question number clearly in their answer. • Late submission will NOT be accepted. • Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. • All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). • Submissions without this cover page will NOT be accepted. ASSIGNMENT-1 Critical Thinking Weightage: 5 Marks Learning Outcomes: ➢ Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies.(Lo 1.1) ➢ Ability to carry out objective and scientific analysis of consumers’ needs and wants (Lo 2.3 & 2.6). ➢ Explain issues pertaining to marketing environment both internally and externally (Lo 1.2) ➢ Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 3.1) Assignment Questions: 1. There are four macro strategies to create and deliver value to customers and that can help a firm to develop a sustainable competitive advantage. Think of companies from the local market who you are very loyal to in many categories like (food, electronics, personal care etc.). Is it the product, location, operational, or customer excellence that you are loyal to that firm? Critically examine. (2.5 Marks) 2. You have read about the 4E Framework for Digital Marketing. You are required to choose a product category from your local market and critically examine how it uses the 4E framework for that product with the help of best social media elements. (2.5 Marks) Answer: 1. 2.
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