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المملكة العربية السعودية وزارة التعليم الجامعة السعودية اإللكترونية Kingdom of Saudi Arabia Ministry of Education Saudi Electronic University College of Administrative and Financial Sciences Assignment 2 Communication Management (MGT 421) Due Date: 12/11/2022 @ 23:59 Course Name: Communication Management Student’s Name: Course Code: MGT421 Student’s ID Number: Semester: 1st Semester CRN: Academic Year: 2022-23-1st For Instructor’s Use only Instructor’s Name: Students’ Grade: /15 Level of Marks: High/Middle/Low General Instructions – PLEASE READ THEM CAREFULLY • • • • • • • • • The Assignment must be submitted on Blackboard (WORD format only) via allocated folder. Assignments submitted through email will not be accepted. Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page. Students must mention question number clearly in their answer. Late submission will NOT be accepted. Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions. Use APA reference style. All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism). Submissions without this cover page will NOT be accepted. Learning Outcomes: 2.4 Illustrate techniques and skills of correct business research report writing; learn report writing style using an approved style; and, apply the basics of oral communication in a presentation of a project, including, proper speech, organization, use of graphical aids, and effective non-verbal communications. 3.1 Analyze effective business letters, memorandums, and case studies. Assignment Question(s): Part 1 (7 Marks) Examine each of the following charts (Figures 1, and 2) and respond to the questions below: Figure 1 Figure 2 Source: General Authority of Statics 1. Evaluate each one in terms of: (5 Marks) (a) title descriptiveness, (b) focal points, (c) information sufficiency, (d) ease of processing, and (e) takeaway message 2. Describe at least one effective aspect for each chart. (1 Mark) 3. Make two recommendation for improving them. (1 Mark) Part 2 (8 Marks) Persuading University Students to Start a Saving Account 1. Assume the role of a banker, create a message that targets university students and persuades them to start a retirement account. (2 Marks) 2. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark) 3. Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark) Persuading Human Resources Manager for Promotion 1. Assume the role of an employee, create a message that targets the HR manger persuades him/her to promote you. (2 Marks) 2. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) did you use? Why? (1 Mark) 3. Which kind of appeals did you use in this message? Would you consider this message to be catering more to emotion or logic? Explain. (1 Mark) Reference: (2017). Environment Economic Survey (Industry). General Authority of Statistic. https://www.stats.gov.sa/en/906
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