Saudi Electronic University College of Administrative and Financial Sciences E-commerce Department Group Name: Group ID: Course Title: Management Information Course Code: MIS201 System Academic Year/ Semester: 2022/ 2023~ 1st term Instructor Name: Dr. Eman Alyami CRN: Student Grade: Grade Level: Low/ Middle / High Saudi Electronic University College of Administrative and Financial Sciences Assignment of MIS201- Management Information System MIS201 – Project First Semester 2021-2022 Submission Part 1 Part 2 Part 3 Submission: End of week 5 Saturday 01/10/2022 Submission: End of week 11 Saturday 12/11/2022 Instructors will manage the date and time for presentation during week 12 40 Marks Assignment Details The project involves studying the IT infrastructure of a relevant information system (IS)/ information technology (IT) used by selecting any organization of your choice locally or internationally The idea is to investigate the selected organization using the main components of IT (Hardware, software, services, data management and networking). Infrastructure Investigation, which is in a selected industry, should be carried out by using articles, websites, books and journal papers and /or interviews. In the report, you are expected to discuss: Project Report Structure: Part 2 Submission: End of week 11 Saturday 12/11/2022 Marks: 13 Marks 1. Analysis of Existing System (5 Marks). Analyze the key problems of the existing systems used by the company (2). Also, discuss the Information Systems used within the company (3) for example: • • • • • Transaction processing systems (TPS) Enterprise Resource Planning (ERP) Systems Functional Area Information Systems Business intelligence DSS (You can discuss any points that you learned in this course and it’s related to your selected organization) 2. System Evaluation (2 Marks). Evaluate the current Customer Support System that the company use with one of the following options (1): • • • Success Partial failure/partial success Total failure Then, State the reasons for your choice (1) 3. Suggestions for the company (3 Marks) Design or choose a system to help the company solve its main problems. State the following: • • • The new system name & its features in details (1) Problems that will be solved (1) State your overall recommendations to the company. How can it survive the new changes in technology? How can it survive the competing powers of other car companies? (1) 4. Conclusion (2 Marks).(250-300 words) Summarize your report (including part 1) 5. References (1 Mark). Use APA referencing style format Answers: Saudi Electronic University College of Administrative and Financial Sciences E-commerce Department Group Names: Group IDs: S200072088 200184135 S200104308 200038941 LAMIA ALSUBYANI 200107332 Course Title: Management Information Course Code: MIS201 System Eman Mohammed Almutairi HOREAH ALHARBE Reenad mohammed alshehri RAWAN AYED ALENAZI Academic Year/ Semester: 2022/2023- CRN: 13771 1st Semester Instructor Name: Dr. Eman Alyami Group Grade: Grade Level: Low/ Middle / High Saudi Electronic University College of Administrative and Financial Sciences Assignment of MIS201- Management Information System MIS201 – Project First Semester 2021-2022 Submission Part 1 Part 2 Part 3 Submission: End of week 5 Saturday 01/10/2022 Submission: End of week 11 Saturday 12/11/2022 Instructors will manage the date and time for presentation during week 12 40 Marks Assignment Details The project involves studying the IT infrastructure of a relevant information system (IS)/ information technology (IT) used by selecting any organization of your choice locally or internationally The idea is to investigate the selected organization using the main components of IT (Hardware, software, services, data management and networking). Infrastructure Investigation, which is in a selected industry, should be carried out by using articles, websites, books and journal papers and /or interviews. In the report, you are expected to discuss: Project Report Structure: Part 1 Submission: End of week 5 Saturday 01/10/2022 Marks: 17 Marks 1. Cover Page (1 Mark). This must contain topic title (0.25), student names and Students ID (0.5), section number and course name (0.25). (You can find the cover page in the blackboard) 2. Table of Contents (0.5 Mark). Make sure the table of contents contains and corresponds to the headings in the text, figures, and tables. 3. Executive Summary (2.5 Marks). What does the assignment about (1), The name and field of the chosen company (0.5), and briefly explain the distinct features (1). 4. Organizational Profile (3 Marks). Brief background of the business including organization details (1), purpose (1), and organizational structure (1). 5. Strategies (4 Marks). Discuss different types of strategies for competitive advantages (2), and then select and discuss the most appropriate strategies to improve the performance of the organization (2). (You can discuss any points that you learned in this course and its related to your selected organization) 6. Technology Involved (3 Marks). How is the organization set up in terms of its IT infrastructure? Discuss the hardware (0.5), software (0.5), telecommunication (0.5), information security (0.5), networks (0.5), and other elements (0,5). (You can discuss any points that you learned in this course, and it’s related to your selected organization) 7. Data Management (2 Marks). Discuss the methods the organization uses to manage and process data (1), and then give one advantage and one disadvantage of these methods (1). (You can discuss any points that you learned in this course (chapter 3) and link it to your selected organization) 8. Identify the Stakeholders (1 Mark) Who are the main individuals, groups, or departments affected by the information system? (You can choose any stakeholder who has a major influence on the IS or vice versa. You can choose 1 stakeholder to discuss) Guidelines for the assignment: ✓ Make sure to include the cover page with all information required. One mark will be deducted if there is no cover page ✓ This is a group project (2-3 students), which is part of your course score. It requires effort, research, and critical thinking. ✓ Use font Times New Roman, 12 font sizes ✓ Use 1.5 line spacing with adjust to all paragraphs (alignment). ✓ Use the footer function to insert page number. ✓ Ensure that you follow the APA style in your project and references. ✓ The minimum number of required references is 3 for each part (1 and 2). ✓ Your project report length Part 1 should be between 1500 to 2200 words & Part 2 should be between 1000 to 2000 words. ✓ You must check the spelling and grammar mistakes before submitting the assignment. ✓ Up to 20% of the total grade will be deducted for providing a poor structure of assignment (Structure includes these elements paper style, free of spelling and grammar mistakes, referencing and word count). ✓ Assignment must be in Word format only NO PDF ✓ Your file should be saved as Word doc [Example]: [Your Name] [CRN] MIS201 – Project Assignment Part 1.doc Useful links: ✓ http://www.nottingham.ac.uk/studentservices/documents/planning-and-preparing-to-writeassignments.pdf ✓ APA reference system https://student.unsw.edu.au/apa ✓ About plagiarism http://wts.indiana.edu/pamphlets/plagiarism.shtml ✓ About plagiarism https://en.wikipedia.org/wiki/Plagiarism TABLE OF CONTENTS Executive Summary ………………………………………………………………………………………………………………….. 3 Organizational profile ……………………………………………………………………………………………………………….. 4 Strategies for Competitive advantage ………………………………………………………………………………………… 4 Innovative Strategy …………………………………………………………………………………………………………………… 5 Sales Strategy ……………………………………………………………………………………………………………………………. 5 Differentiation Strategy …………………………………………………………………………………………………………….. 5 Cost Leadership Strategy ………………………………………………………………………………………………………….. 5 Technology Related Competitive Strategy ………………………………………………………………………………… 5 Adaptability Competitive Strategy…………………………………………………………………………………………….. 6 Technology Involved ………………………………………………………………………………………………………………… 6 Data Management …………………………………………………………………………………………………………………….. 7 Stakeholders affected by Information System ……………………………………………………………………………. 7 Executive Summary The technological limelight attributed to innovative strategy in the world of electric vehicles has made Tesla Inc. Company a household name. It was the first company to mass-produce a lithium-ion battery-powered, all-electric vehicle driven on public roads. The invention attributes to the company’s competitive advantage in the motor world market. In this report, our group will analyze one of the most widely known automobile companies’ tesla. We chose this company because: a) guard mode Safe Mode allows you to keep a close eye on your parked vehicle from anywhere in the world. Let’s say someone hit your car with a shopping cart. The car will start recording from outside cameras and will alert you that it has been infected by a Tesla app. This feature eliminates problems faced by vehicle owners. With mysterious and unknown incidents., and b) Application One of the most interesting things about Tesla is the app that allows drivers to control their cars from almost anywhere. The app sends real-time updates if Sentinel mode is activated, and you can also check the condition of your vehicle while charging, control the air conditioning and temperature, as well as lock and unlock the vehicle. This report has two parts. In the first one, we will explore tesla by analyzing the company profile, Organizational Profile, Strategies, and Technology Involved. In the second part, we analyze the company’s Existing System and Possible Solutions and Suggestions for the company. We conclude this report by summarizing our findings. Put your pet With your pet in mind, Tesla introduced a “Pet Mode” to keep it in the car while regulating the car’s temperature to avoid the animal overheating. In conclusion, the advancement of technology has led key stakeholders such as customers, suppliers, shareholders, employees, and government to rely on Information systems. 9. Organizational Profile (3 Marks). Brief background of the business including organization details (1), purpose (1), and organizational structure (1 Tesla Inc., formerly known as Tesla Motors, was the first company to mass-produce a lithium-ion battery-powered, all-electric vehicle driven on public roads. In 2008, Tesla introduced the Roadster, the first high-end all-electric car, to the market. Affluent people were the first consumers. Later, Tesla aimed to target the mass market by releasing more affordable models like the Model S, Model X, and Model-3. With the release of the Roadster, Tesla created an undisputed market area that declared its competitors obsolete rather than trying to compete inside the established sector or grab customers from current vehicle rivals. As a result, it opened up a brand-new market or Blue Ocean. Blue Ocean was a strategy that deviated from the red ocean strategy. It concentrated on creating uncontested market space rather than competing in the existing marketing space. Secondly, they planned to make the completion irrelevant, not to exploit the current demand (Gayathri & Kumari, 2019). The purpose of this case study is to foster improved conceptual understanding, the innovative strategies employed. The Tesla Corporation has a functional organizational structure with a centralized operating system. The centralized system manages the dispersed divisions (Automotive and Energy generation and storage) across the continent. The company’s network has two executive members who focus on strategic decision-making. In addition to the executive members, the corporation has functional departments such as Human Resources, Finance, and Sales that report to the board of directors alongside the Chief Executive Officers. Each department is overseen by a manager who oversees the essential activities of the Assistant manager, sales experts, recruiters, and forepersons. (Hamed, 2021). 10. Strategies (4 Marks). Discuss different types of strategies for competitive advantages (2), and then select and discuss the most appropriate strategies to improve the performance of the organization (2). (You can discuss any points that you learned in this course and its related to your selected organization) The market’s expectations force businesses to devise inventive ways to satisfy them, such as cutting prices or delivering more perks. Due to industry-wide competition, businesses must create strategies to remain relevant. Essential methods employed vary from company to company. The fundamental techniques used by organizations include innovation strategy, competition strategy, technology-related strategies, differentiation strategies, cost-related strategy, and diversification strategies (Bilbeisi & Kesse, 2017) Innovative Strategy Company uses an Innovative strategy by transforming new ideas and putting them into action to provide unique products or services (Bilbeisi & Kesse, 2017). This is evident in using technology to produce electric cars for targeted customers. There is a need to exploit new market opportunities and stay competitive. It is important to note that innovative strategies may be costly at the initial stages. Hence, a feasibility study must be undertaken with a cost-benefit analysis (Tesla Inc.) Sales Strategy Tesla Company has a competitive marketing strategy that employs both online and in the owned showroom to showcase and sell their electric motor vehicles. This allows prospective customers to window shop and place orders online. This has been made possible with the internet’s support and E-commerce integration. (Ahmad & Khan, 2019). Differentiation Strategy It is important to note that Tesla Company has employed a differentiation strategy to boost competition. This has been done by providing consumers with unique and distinct products from their competitors with a competitive advantage. This can be achieved through branding, packaging, and pricing to reach a specific purpose. (Liang, 2022). Cost Leadership Strategy Businesses establish themselves as cost leaders in their industry. The company will use strategic pricing to attract and retain customers. The company uses low-cost production methods to get its goods to market at a lower price. As a result, the company can offer reduced prices, which will inevitably lead to increased sales. Since only the end price is presented without showing how they were attained, this strategy may be deceptive to other in the market. The economies of scale that come with mass production are another viable option (Hardman et al., 2015). 11. Technology Involved (3 Marks). How is the organization set up in terms of its IT infrastructure? Discuss the hardware (0.5), software (0.5), telecommunication (0.5), information security (0.5), networks (0.5), and other elements (0,5). (You can discuss any points that you learned in this course, and it’s related to your selected organization) Technology is a crucial element in creating market competitiveness. Technology adoption level in companies varies, with variance in the performance level. Any company’s performance is dictated by technology because it determines the volume of production, the cost, and ultimately the final prices and market acceptability. Technology development creates platforms where rivals can test their knowledge and try to outdo one another. By changing the way tasks are carried out, a technology-aligned competitive strategy is to blame for transforming the organization’s daily operations. The cost-related concerns are one drawback of using this method, though. As technology is an ever-evolving trend that frequently changes, As information flows, the organization’s capacity to establish new connections both inside and outside the corporation is considerably improved. I want to discuss what the competing technologies have to offer and what we may anticipate from self-driving vehicles in the future. Almost tesla now working on automobiles employs (AI Chip – Dual Chip System) AI processors are included in Tesla systems for increased road performance and safety. The Tesla system strives to be errorfree. Even if one unit fails, the automobile can still function using the extra units because to the backup power and data input sources. In the case of an unusual failure, Tesla will use these extra measures to make sure the cars are well-equipped to avert accidents. Tesla is undoubtedly a market leader for fully automated locomotives, Tesla has created its own cutting-edge neural network architecture and AI hardware, also there are some features in tesla. To improve its GPU and AI integrated processors, the business worked with Nvidia. Additionally, Samsung will be producing the CPUs, and all new Tesla models will be equipped with them , therefore , In order for businesses to stay technologically contemporary, they must continually evaluate and upgrade their systems.(Gayathri & Kumari, 2018). Adaptability Competitive Strategy The free market has played a critical role in the adaptability of many business entities in the market. Tesla evolved from conventional vehicle production to electric vehicles with the intention of competing at different levels (Moritz, 2015). It was developed due to the emergence of technological change and globalization. The business organization would always remain afloat when they embrace competition and adapt by using innovative means to stay relevant to the business. 12. Technology Involved (3 Marks). How is the organization set up in terms of its IT infrastructure? Discuss the hardware (0.5), software (0.5), telecommunication (0.5), information security (0.5), networks (0.5), and other elements (0,5). (You can discuss any points that you learned in this course, and it’s related to your selected organization) Tesla is one of the most innovative and visionary companies to have revolutionized the automotive industry. The company uses cutting-edge technology, known for using the most recent advanced high-level information technology for its production (Gayathri & Kumari, 2018). This technology has made it possible to produce electric cars that don’t use fossils or fuel. In that line of the electric car industry, they have been able to invest in self-driving technology, which is currently being used. It is worth noting that the company, through technology, has been able to produce lithium-ion batteries, a crucial component in electric car production. Besides that, they also invented a technology defined as a ludicrous mode that can allow the car to be accelerated at 275 miles per hour which causes any mechanical problem. Tesla’s IT infrastructure is based on hardware, software, telecommunication, and information security systems. The company’s robust network allows communication and collaboration between employees, customers, and suppliers. Other elements of Tesla’s IT infrastructure include its client relations managerial (CRM) and critical planning enterprise resource systems. The infrastructure of Tesla is set up in a very centralized and controlled way. All hardware is owned and operated by Tesla. This includes servers, storage, and networking equipment. The software used by Tesla is also proprietary and developed in-house (Wolff et al., 2022). Therefore, this gives Tesla a high degree of control over how its systems work and how data is processed. The telecommunication infrastructure is also owned and operated by Tesla, including the fiber optic network that connects all of Tesla’s locations 13. Data Management (2 Marks). Discuss the methods the organization uses to manage and process data (1), and then give one advantage and one disadvantage of these methods (1). (You can discuss any points that you learned in this course (chapter 3) and link it to your selected organization) At Tesla, data is managed and processed using several approaches, including big data analytics, data mining, As an example of data mining, with internal and external sensors that may gather information about a driver’s hand placement on the controls and how they are being operated, Tesla effectively collects data from all of its vehicles as well as their drivers and data visualization, As an example of data visualization, the shape of the visualization will not match the shape of the actual object; instead, it will be displayed as a pile of debris in the vehicle visualizations along with lanes. This signals to the driver that the car is aware of something in its vicinity or path. These methods help Tesla acquire insights into its customers’ behavior and preferences, which is one of the advantages (Wolff et al., 2022). One of the potential drawbacks is that their implementation of them may be time-consuming and costly. Hadoop is the name of the data management technology that Tesla uses to manage and process data. The system’s capability to handle massive amounts of data effectively is one of its many advantages. 14. Identify the Stakeholders (1 Mark) Who are the main individuals, groups, or departments affected by the information system? (You can choose any stakeholder who has a major influence on the IS or vice versa. You can choose 1 stakeholder to discuss) Tesla Company Limited’s information system significantly impacts the company’s most important stakeholders, including its customers, suppliers, employees, and the government. Customers The effectiveness of the information system is critical to the fulfillment of the needs of the consumers. The clients depend on the information system to assist them in keeping track of their payments and orders that they have placed. On the other hand, individuals may use the system to learn more about the available items and services before settling on a final choice. At the same time, the information system might come in helpful for the diagnosis of their electric cars, which would allow them to determine the source of the actual problem (Coakes & Elliman, 1999). Suppliers The suppliers might also utilize the information system to receive orders and monitor the status of their payments. A sound system would reduce the time and effort the suppliers have to spend trying to get a meeting with the management Shareholders Tesla Company owners (shareholders) also have a financial stake in the company and a responsibility to ensure its continued success. The shareholder would be able to obtain up-to-theminute information regarding the performance of their shares on the stock market if the appropriate system were in place. Employees A structured information system facilitates the decision-making process and the review andassessment of the organization’s performance to benefit the employers. Government Appropriately implementing an information system is essential to the upkeep of a company’s records and, as a result, provides a more organized approach to managing an organization’s financial report. This information would be helpful to the government in determining the amount of tax revenue to anticipate from the company. References • Ahmad, S., & Khan, M. (2019). Tesla: Disruptor or Sustaining Innovator. Journal of Case Research, 10(1). • Alghalith, N. (2018). TESLA: INNOVATION WITH INFORMATION TECHNOLOGY. International Journal of Business Research and Information Technology, 5(1), 37 • Bilbeisi, K. M., & Kesse, M. (2017). Tesla: A successful entrepreneurship strategy. Morrow, GA: Clayton State University, 1(1), 1-18. • Coakes, E., & Elliman, T. (1999). Focus issue on legacy information systems and business process change: the role of stakeholders in managing change. Communications of the Association for Information Systems, 2(1), 4. • Gayathri, S., & Kumari, D. A. Electric Vehicles-An Introduction of the Tesla for Strategy and Leadership. International Journal of Recent Technology and Engineering, 8. • Hamed, M. (2021). LEADERSHIP STYLES. LEADERSHIP, 2, 7. • Hardman, S., Shiu, E., & Steinberger-Wilckens, R. (2015). Changing the fate of Fuel Cell Vehicles: Can lessons be learned from Tesla Motors? International journal of hydrogen energy, 40(4), 1625-1638. • Liang, J. (2022, April). A Case Study of Marketing at Tesla Based on the 4V Theory. In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) (pp. 966-974). Atlantis Press. • Moritz, M., Redlich, T., Krenz, P., Buxbaum-Conradi, S., & Wulfsberg, J. P. (2015, August). Tesla Motors, Inc.: Pioneer towards a new strategic approach in the automobile industry along the open source movement. In 2015 Portland International Conference On Management Of Engineering And Technology (picmet) (pp. 85-92). IEEE. • Wolff, B., Schlagwein, D., & Schoder, D. (2022). Resource Openness Supports Industrial Transformation and Competitive Advantage: The Revelatory Case of Tesla. In Pacific Asia Conference on Information Systems (p. 1

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