View attached explanation and answer. Let me know if you have any questions.Hello🙋 I’ve attached the final copy of your answer down below. Please check it out then get back to me in case you’ll need any changes made, I’ll be here to help.Thank you!🙏1Healthcare Marketing PlanNameInstitutionCourseDate2Executive SummaryBackground: This marketing plan is for a healthcare service that needs to penetrate the market.The healthcare service entails “nursing care services” that will be offered via a newly establishednursing home in the United States. To counter competition, the focus will be on differentiation.Situational Analysis: Two analysis forms are used here: SWOT analysis and Porter’s five forcesanalysis. The SWOT analysis includes Strengths, such as top-notch nursing services; weaknesses,such as lacking the capacity to compete with others, Opportunities, such as a chance to expandgeographically and Threats, such as high competition. Porter’s five forces analysis includescompetitive rivalry, the power of customers and suppliers, the “threat of existing substitutes.” andthe threat of new entrants.Market Research: The key market research objectives entail identifying prospective customersfor the nursing services and understanding the competition. Primary and secondary research willbe used, with the former including surveys and interviews, while the latter includes the use ofonline websitesMarket Strategy: The marketing strategy will be based on the four Ps of marketing, i.e., themarketing mix. The target customers will include people in need of nursing care services. This willentail the elderly in society, especially those over the age of sixty-five, those with chronicconditions such as diabetes, those with disabilities and finally, the individuals in need of assistedliving care.Monitoring the Plan and Ethics: Effectively monitoring the plan is key to ensuri…
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