Prepare a paper detailing your selected business’s Mission, Values & Vision statement. Discuss this with your business contact. If they do not have a specific Mission, Values & Vision statements, then you will need to create one from your conversation.
When the Marketing Plan is being finalized and you prepare the Executive Summary, this week’s Mission, Values & Vision statements will be included in the Executive Summary.
Prepare the paper using APA (including title page and reference page but not abstract). Use proper citations & reference the location where you retrieved the Mission, Values & Vision statements (their website, or personal communications) and all other resources. Provide at least one reference on your reference listing.
Here is a link to his website and interview
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