Preparing a Situational Analysis of the Selected Case Study Company

Selected Company: Teachers Insurance and Annuity Association of America

Write a 900 -word paper and address the following items, including Porter’s five Cs analysis (i.e., customers, competitors, company, collaborators, and climate):

  • Describe the customers (current and potential).
  • Identify the product(s) and distribution systems.
  • Prepare an internal (controllable factors) and external (noncontrollable factors) environmental scan.
  • Analyze the competitive advantages.
  • Prepare a list of 3–5 opportunities for improvement using the SWOT process.

Use 5–8 additional sources. Use APA style (double-spaced, use of headings, correct citations, and sourcing).

Read the following open-source article, which discusses the evaluation of organizational effectiveness:

Read the following articles from the CTU Library to help inform your paper:

  • Parnell, J. A., Carraher, S., & Holt, K. (2002). Participative management’s influence on effective strategic diffusion. Journal of Business Strategies, 19(2), 162–186. Retrieved from https://ift.tt/3oYgHz9
  • Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93. Retrieved from https://ift.tt/3oUdBMt

Reference

Martz, W. A. (2008, August). Evaluating organization effectiveness. Retrieved from https://scholarworks.wmich.edu/cgi/viewcontent.cgi…

 

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