Your final project for this class is to build a digital marketing strategy presentation. This presentation should provide a digital strategy to solve a marketing and business dilemma for an organization. For milestone 1, address the following on 1-2 pages. This assignment should address the following:
Name the company and product/service you desire to work on in this project?
Provide a brief synopsis of who the company is and its targeted customer?
What is a real-world marketing and business challenge, issue, or dilemma they are currently facing?
Why do you want to focus your marketing strategy on fixing this business problem?
This first milestone is written and submitted in a word document. Future Milestones 2-4 plus the final submission will be created and submitted in PowerPoint. The point of this first assignment is to propose the company and problem for approval by the professor.
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