Page 1: describe what is organizational culture and company brand (Describe
theoretical concepts and provide examples);
Page 2: describe the selection of candidate employee process (Describe why is
important to assess and include the employee’s personality in business, and how
candidate can be assessed by interviews and tests. Provide examples);
Page 3: describe how to motivate and engage employees (Describe theoretical
concepts and provide examples);
Page 4: describe how to manage training and compensation (Describe
theoretical concepts and provide examples).

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