Q1—Describe economic trends in the food industry & the meal kit industry that suggested a company like HelloFresh could profit in this field.Read all these hyperlinks:· https://www.grandviewresearch.com/industry-analysis/meal-kit-delivery-services-market· https://www.statista.com/statistics/761621/meal-kit-delivery-service-market-value/Q2—Describe the way in which HelloFresh grew its brand in Europe and in the United States?Read all these hyperlinks:· https://techcrunch.com/2013/09/30/rocket-internets-hellofresh-says-hello-to-7-5m-as-the-meal-prep-service-sets-its-eyes-on-the-u-s/· https://www.extole.com/blog/how-blitzkrieg-marketing-turned-hellofresh-into-the-leading-d2c-mealkit-company/· https://www.hellofreshgo.de/en/home/· https://foodboxhq.com/blog/hellofresh-history/· https://www.linkedin.com/pulse/behind-scenes-hellofreshs-latest-acquisition-dominik-s-richter· https://www.foodnavigator-usa.com/Article/2018/03/21/HelloFresh-close-to-breakeven-in-the-US-acquires-Green-Chef-as-mealkit-market-evolves#· https://www.inc.com/magazine/201808/burt-helm/hellofresh.htmlQ3—Describe HelloFresh marketing tactics, including the use of celebrity influencers, working with podcasters, & creating YouTube videos. Describe the various marketing tactics the brand used, & which marketing tactics were most successful.Read all these hyperlinks:· https://www.hola.com/us/lifestyle/2019081326977/jessica-alba-hello-fresh-date-night-box/· https://www.extole.com/blog/how-blitzkrieg-marketing-turned-hellofresh-into-the-leading-d2c-mealkit-company/· https://www.smartly.io/case/hellofresh-scaled-customized-video-ads-while-increasing-team-efficiencyQ4—Describe how the covid pandemic fueled the growth of HelloFresh Sales, & how the announcement of a covid vaccine affected HelloFresh stock prices. Describe the prospects for HelloFresh revenue growth in 2021 and beyond.Read all these hyperlinks:· https://www.barrons.com/articles/lockdowns-helped-meal-kit-service-hellofresh-push-further-into-the-u-s-and-more-than-double-sales-51604413964· https://www.imd.org/research-knowledge/case-studies/case-studies/hellofresh-will-meal-kit-home-deliveries-still-be-hot-post-covid-19/· https://progressivegrocer.com/hellofresh-maintains-strong-profitability-amid-expansion· https://www.grocerydive.com/news/hellofreshs-sales-decelerate-as-it-looks-to-ready-to-eat-meals-for-growth/619668/· https://www.fool.com/the-ascent/personal-finance/articles/is-hellofresh-worth-the-cost/Q5—Describe the various efforts HelloFresh took to be a sustainable brand. Describe why it was important for HelloFresh to be sustainable, & the complications associated with being a green company.Read all these hyperlinks:· https://www.bakingbusiness.com/articles/50767-hellofresh-outlines-sustainability-goals· https://www.foodnavigator.com/Article/2021/11/09/HelloFresh-launches-climate-labelling-to-help-customers-make-more-sustainable-recipe-choices#· https://www.inc.com/magazine/201808/burt-helm/hellofresh.htmlQ6—In your own words, discuss each of these issues:· What was the initial business idea for HelloFresh? How did the company grow in Europe?· What factors empowered HelloFresh to expand to the United States?· How did HelloFresh use Influencers, Podcasters, & YouTube videos in its marketing strategy? Discuss why these tactics were effective.· To what extent did the Covid Pandemic influence the revenue growth of HelloFresh? How did the announcement of possible treatments for covid affect the revenue of the company?· To what extent do you feel HelloFresh will continue to grow & stay profitable after covid is brought under control?· Discuss your personal experiences & the attitudes of people you know about at-home food delivery. Did you & your friends use them during covid? Do you & your friends still use them? Explain why or why not.
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