We will provide you with an official list of companies for your semester on this module. You must select one of the companies on the official list for your assignment. No other companies will be allowed. Using any company that is not on the official list will result in zero marks.

You will create a written strategic analysis (structure outlined below) that informs the reader about how the company can create (or retain) sustained competitive advantage in the future. The majority of your analysis will be based on the theory and techniques taught as part of this module. Your structured report will contain expert opinions from authoritative sources (all referenced and cited in the APA style) that you will use in your strategic analysis.

Your strategic recommendation will refer back (by page number) to your analysis and the collected expert opinions. Your Strategic Recommendation will contain various suggestions and some consideration will be given to ways in which future success can be achieved in a sustainable business environment.

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MEASURES OF SUCCESS

Financial and non-financial metrics should be suggested (with a preference for any data that are ‘benchmarked’ against direct competitors). Show example data for the company in question (in tabular or graphical form) that ideally spans four or five financial years to the present day. Include in this section a brief discussion concerning the difficulties in determining and measuring business success.

REASONS FOR SUCCESS

An outline of 6 to 10 business reasons behind the success is stated in a simple, straightforward way with a brief explanation of each reason. Each reason should be sub-titled in this section. Cite the expert source(s) that have the opinion that you are listing. Do not speculate yourself in this section; just collect and sort the opinions of third-party experts.

Do not rely solely upon the company’s own website or its publications. All company “jargon” and “acronyms” must have a brief explanation in brackets at the point of their first usage; thereafter they can be used without explanation.

STRATEGIC ANALYSIS

This will be a detailed dual analysis of the company’s strategic capabilities starting with an Adapted Value Chain (AVC) and followed by a VRIN evaluation. This section carries the most marks. To score well in Section 4, you must also synthesize the AVC with the VRIN. This is achieved by demonstrating clear linkages between the two so that you can answer the two questions “What internal factors are contributing to future success?” (using VRIN); combined with, “Where are they happening within the activities of the company?”

The synthesis of AVC and VRIN is an iterative process (multi-pass), so we only need you to show the end result.

LEADERSHIP CONTRIBUTION

An evaluation of the contribution of leadership to the company’s success, basing this on appropriate leadership theory. A wide range of topics will be acceptable including.

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