Business Plan Development Project
Part 2
Task: Development of Business Plan Components for a Web-based Business
Continue with the Business Plan
1. Competitive Positioning
Complete the Competitive positioning table. Describe each aspect in minimum 1 to 3 sentences. Note:. Listing or describing in few words for aspects that are applicable – will be accepted. You need to have at least two Competitors in the table.
-Competitive Positioning Table

Competitive Offering

Your Business
(Type here)

Competitor #1
(Type here)

Competitor #2
(Type here)

Value Proposition

Core products or services

Value-added offering

Customer geographic territory served

Industries served

Pricing strategy

Other 1 (Type here)

Other 2 (Type here)

2. Milestones and Action Plan
Complete the Milestone and Action Plan table. You need to have at least one Milestone and at least 3 actions for it. Explain each aspect (Milestones, Action Plan #1, #2, #3) in of 1 to 3 sentences.
-Milestone 1

Milestone 1

Measurable event description

Due date

Action Plan for Milestone 1

 

Resources required

A person or entity responsible

Due date

Action #1

Action #2

Action #3

3. Financial Plan
Complete the Profit and Loss Mini-budget table. On the expenses you can show expenses for minimum of 5 areas (you can choose from the list shown in the table).
-Mini-Budget Table

Assumptions Metrics:

Selling Price (SP), Offering 1

Cost of Goods Sold (COGS), Offering 1

Average Sales Cycle Time (in months)

Month 0

Month 1

Month 2

Month 3

Total

Unit Sales, Offering 1

0

Total Sales (SP * Unit Sales), Offering 1

COGS, Offering 1

Gross Profit, Offering 1

Expenses:

Public Relations

Advertising

Marketing

Website

Shipping

Other 1

Other 2

Other 3

Total Expenses

Profit (or Loss)

EXAMPLE OF FINANCIAL PLAN:
Financial Plan

Assumptions Metrics:

Selling Price (SP), Offering 1

$0

$35

$40

$50

Cost of Goods Sold (COGS), Offering 1

$0

$15

$20

$23

Average Sales Cycle Time (in months)

0

.5

1

1

Month 0

Month 1

Month 2

Month 3

Total

Unit Sales, Offering 1

0

120

150

230

500

Total Sales (SP * Unit Sales), Offering 1

$0

$4,200

$6,000

$11,500

21,700

COGS, Offering 1

$0

$1,800

$3,000

$5,290

$10,090

Gross Profit, Offering 1

$0

$2,400

$3,000

$6,210

$11,610

Expenses:

Public Relations

$0

$50

$100

$150

$300

Advertising

$100

$250

$300

$350

$1000

Marketing

$0

$250

$300

$350

$900

Website

$500

$50

$50

$50

$650

Shipping

$0

$200

$200

$300

$700

Total Expenses

$600

$800

$950

$1,200

$3,450

Profit (or Loss)

-$600

$1,600

$2,050

$5,010

$8160

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