Business Plan Development Project
Part 2
Task: Development of Business Plan Components for a Web-based Business
Continue with the Business Plan
1. Competitive Positioning
Complete the Competitive positioning table. Describe each aspect in minimum 1 to 3 sentences. Note:. Listing or describing in few words for aspects that are applicable – will be accepted. You need to have at least two Competitors in the table.
-Competitive Positioning Table
Competitive Offering
Your Business
(Type here)
Competitor #1
(Type here)
Competitor #2
(Type here)
Value Proposition
Core products or services
Value-added offering
Customer geographic territory served
Industries served
Pricing strategy
Other 1 (Type here)
Other 2 (Type here)
2. Milestones and Action Plan
Complete the Milestone and Action Plan table. You need to have at least one Milestone and at least 3 actions for it. Explain each aspect (Milestones, Action Plan #1, #2, #3) in of 1 to 3 sentences.
-Milestone 1
Milestone 1
Measurable event description
Due date
Action Plan for Milestone 1
Resources required
A person or entity responsible
Due date
Action #1
Action #2
Action #3
3. Financial Plan
Complete the Profit and Loss Mini-budget table. On the expenses you can show expenses for minimum of 5 areas (you can choose from the list shown in the table).
-Mini-Budget Table
Assumptions Metrics:
Selling Price (SP), Offering 1
Cost of Goods Sold (COGS), Offering 1
Average Sales Cycle Time (in months)
Month 0
Month 1
Month 2
Month 3
Total
Unit Sales, Offering 1
0
Total Sales (SP * Unit Sales), Offering 1
COGS, Offering 1
Gross Profit, Offering 1
Expenses:
Public Relations
Advertising
Marketing
Website
Shipping
Other 1
Other 2
Other 3
Total Expenses
Profit (or Loss)
EXAMPLE OF FINANCIAL PLAN:
Financial Plan
Assumptions Metrics:
Selling Price (SP), Offering 1
$0
$35
$40
$50
Cost of Goods Sold (COGS), Offering 1
$0
$15
$20
$23
Average Sales Cycle Time (in months)
0
.5
1
1
Month 0
Month 1
Month 2
Month 3
Total
Unit Sales, Offering 1
0
120
150
230
500
Total Sales (SP * Unit Sales), Offering 1
$0
$4,200
$6,000
$11,500
21,700
COGS, Offering 1
$0
$1,800
$3,000
$5,290
$10,090
Gross Profit, Offering 1
$0
$2,400
$3,000
$6,210
$11,610
Expenses:
Public Relations
$0
$50
$100
$150
$300
Advertising
$100
$250
$300
$350
$1000
Marketing
$0
$250
$300
$350
$900
Website
$500
$50
$50
$50
$650
Shipping
$0
$200
$200
$300
$700
Total Expenses
$600
$800
$950
$1,200
$3,450
Profit (or Loss)
-$600
$1,600
$2,050
$5,010
$8160
…
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