Textual Analysis Paper for Hate Speech (COMM 624) Spring 2022 Posted 2/25/22 This is the 10-15-page assignment we discussed at the beginning of the semester (see your syllabus). You will analyze a text related to hate or a specific topic we discussed this semester. Your text might be a Web Page, a film, a documentary, book, etc. I am open to almost any text that you find interesting and compelling. I will share some options with the class next week in case anyone is at a complete loss for ideas. Generally, the analysis should be composed of the following headings: 1. Purpose of the persuasive analysis. This is what you want to accomplish in your analysis. 2. A general description of your persuasive text. This description should provide the reader with an understanding of the text and the social significance of the text (and your work). Some of you may have a more specific and concrete text than others but everyone should have a text that centers your analysis. 3. Your description of the theoretical lens that you use to understand and critique your Web Page/film. You should define the theoretical concepts you use to understand your Web Page/film. For example, if you are examining a website maintained by a hate group in terms of its narrative features, then you will want to describe the “narrative” concept so that a reader will know what you “considered” as a narrative. Other optional theoretical concepts might include (heuristics, hate stratagem, or basic themes that are part of a thematic analysis). 4. Analysis: This would include your critique of your Web Page/film. For example, if you are analyzing an advertisement’s use of persuasive heuristics, then this portion of your paper would provide concrete and specific descriptions of author’s attempts to encourage the heuristic processing of persuasive information. 5. Conclusions: This should include a discussion of what you have learned from your analysis. This might also include a brief discussion of the practical use of your findings. If you have an idea that does not fit within this framework, talk to me. I want to help you with a project that matters to you and that you value. Your paper will be evaluated in terms of the following criteria: Comprehensiveness and Thoroughness—Does the paper include all five sections? Is each section thoroughly developed? Heuristic Value—Is the paper and the analysis theoretically interesting? Does the analysis offer an interesting interpretation of the text? Does the analysis “make sense” given the nature of the artifact? Would people who make their living thinking and working in relevant areas (e.g., hate, prejudice, discrimination) want to read this paper? Quality of Expression—Is the paper well-written? Is the paper a coherent whole with clear transitions that permit the reader to experience the paper as a seamless whole? Well-written papers possess the following characteristics: (a) The author’s writing does not contain attributes that distract the reader from the argument being developed in the paper (e.g., missing words, incorrect use of grammar, incorrect punctuation, awkward or convoluted expression). (b) Ideas are expressed with parsimony. Parsimony is achieved when the writer has taken the time review and edit their writing to achieve the most clear and simple form possible. Remember, good writing is good editing. Good editing involves careful selfcriticism. So, good editing means going beyond the spelling/grammar function of a word-processing system. (c) Quality writing is effective argumentation. Good writing is only possible to the extent that the writer develops effective arguments. Do claims derive from the purpose statement? Is evidence provided to support claims? Is the evidence used in a way that makes its relationship to the claim clear? Are quotations, for example, interpreted by the writer? Criteria for the Assignment of a Grade An “A” paper should, generally speaking, possess the following characteristics. The written quality of an “A” is exceptional, creative, and parsimonious. It is clear that the writer has crafted the argument(s) through careful editing of earlier drafts of the paper. An “A” paper evidences superior argumentation. Superior argumentation is apparent through: (a) the use of evidence to support the writer’s claims, (b) the consistent interpretation of quotes (and other forms of evidence), (c) the application of theoretical material that is well-suited to understanding the persuasive artifact, (d) the application of theoretical material in a way that creates a new and unique way of looking at the persuasive artifact. An “A” paper possesses all of the sections and headings discussed in the description of the persuasive analysis. In addition, all of the sections are thoroughly developed and readers of the paper have a very clear sense of how all sections contribute to a complete and coherent paper. Moreover, the writer has explicitly integrated the various sections of the paper through good writing strategies (e.g., transitions between sections and internal summaries) and analysis (e.g., explicit analytic connections between purpose, method, and results; explicit analytic connections between results and conclusions). A “B” paper should, generally speaking, possess the following characteristics. The written quality of a “B” paper is exceptional, often creative, and often exhibits the attribute of parsimony. A “B” paper may evidence minor grammatical errors and awkward expressions that do not distract the reader from the argument being advanced by the writer. A “B” paper evidences excellent argumentation. Excellent argumentation is apparent through: (a) the use of evidence to support the writer’s claims, (b) the interpretation of quotes (and other forms of evidence), (c) the application of theoretical material that is consistently, but not always, well-suited to understanding the persuasive artifact, (d) the application of theoretical material in a way that helps readers to better understand the persuasive artifact. A “B” paper possesses all of the sections and headings discussed in the description of the persuasive analysis. In addition, all of the sections are thoroughly developed and readers of the paper have a very clear sense of how all sections contribute to a complete and coherent paper. A “C” paper should, generally speaking, possess the following characteristics. The written quality of a “C” paper is adequate to the task, is sometimes creative, and sometimes parsimonious. A “C” paper will evidence minor grammatical errors and awkward expression but may occasionally possess attributes that distract the reader from the argument advanced in the paper and the reader will be aware that the writer needed to spend more time editing the paper. A “C” paper evidences the need for effective argumentation. Effective argumentation is apparent through: (a) the use of evidence to support the writer’s claims, (b) the somewhat inconsistent interpretation of quotes (and other forms of evidence), (c) the application of theoretical material that provides a

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Textual Analysis Paper for Hate Speech (COMM 624) Spring 2022 Posted 2/25/22 This is the 10-15-page assignment we discussed at the beginning of the semester (see your syllabus). You will analyze a text related to hate or a specific topic we discussed this semester. Your text might be a Web Page, a film, a documentary, book, etc. I am open to almost any text that you find interesting and compelling. I will share some options with the class next week in case anyone is at a complete loss for ideas. Generally, the analysis should be composed of the following headings: 1. Purpose of the persuasive analysis. This is what you want to accomplish in your analysis. 2. A general description of your persuasive text. This description should provide the reader with an understanding of the text and the social significance of the text (and your work). Some of you may have a more specific and concrete text than others but everyone should have a text that centers your analysis. 3. Your description of the theoretical lens that you use to understand and critique your Web Page/film. You should define the theoretical concepts you use to understand your Web Page/film. For example, if you are examining a website maintained by a hate group in terms of its narrative features, then you will want to describe the “narrative” concept so that a reader will know what you “considered” as a narrative. Other optional theoretical concepts might include (heuristics, hate stratagem, or basic themes that are part of a thematic analysis). 4. Analysis: This would include your critique of your Web Page/film. For example, if you are analyzing an advertisement’s use of persuasive heuristics, then this portion of your paper would provide concrete and specific descriptions of author’s attempts to encourage the heuristic processing of persuasive information. 5. Conclusions: This should include a discussion of what you have learned from your analysis. This might also include a brief discussion of the practical use of your findings. If you have an idea that does not fit within this framework, talk to me. I want to help you with a project that matters to you and that you value. Your paper will be evaluated in terms of the following criteria: Comprehensiveness and Thoroughness—Does the paper include all five sections? Is each section thoroughly developed? Heuristic Value—Is the paper and the analysis theoretically interesting? Does the analysis offer an interesting interpretation of the text? Does the analysis “make sense” given the nature of the artifact? Would people who make their living thinking and working in relevant areas (e.g., hate, prejudice, discrimination) want to read this paper? Quality of Expression—Is the paper well-written? Is the paper a coherent whole with clear transitions that permit the reader to experience the paper as a seamless whole? Well-written papers possess the following characteristics: (a) The author’s writing does not contain attributes that distract the reader from the argument being developed in the paper (e.g., missing words, incorrect use of grammar, incorrect punctuation, awkward or convoluted expression). (b) Ideas are expressed with parsimony. Parsimony is achieved when the writer has taken the time review and edit their writing to achieve the most clear and simple form possible. Remember, good writing is good editing. Good editing involves careful selfcriticism. So, good editing means going beyond the spelling/grammar function of a word-processing system. (c) Quality writing is effective argumentation. Good writing is only possible to the extent that the writer develops effective arguments. Do claims derive from the purpose statement? Is evidence provided to support claims? Is the evidence used in a way that makes its relationship to the claim clear? Are quotations, for example, interpreted by the writer? Criteria for the Assignment of a Grade An “A” paper should, generally speaking, possess the following characteristics. The written quality of an “A” is exceptional, creative, and parsimonious. It is clear that the writer has crafted the argument(s) through careful editing of earlier drafts of the paper. An “A” paper evidences superior argumentation. Superior argumentation is apparent through: (a) the use of evidence to support the writer’s claims, (b) the consistent interpretation of quotes (and other forms of evidence), (c) the application of theoretical material that is well-suited to understanding the persuasive artifact, (d) the application of theoretical material in a way that creates a new and unique way of looking at the persuasive artifact. An “A” paper possesses all of the sections and headings discussed in the description of the persuasive analysis. In addition, all of the sections are thoroughly developed and readers of the paper have a very clear sense of how all sections contribute to a complete and coherent paper. Moreover, the writer has explicitly integrated the various sections of the paper through good writing strategies (e.g., transitions between sections and internal summaries) and analysis (e.g., explicit analytic connections between purpose, method, and results; explicit analytic connections between results and conclusions). A “B” paper should, generally speaking, possess the following characteristics. The written quality of a “B” paper is exceptional, often creative, and often exhibits the attribute of parsimony. A “B” paper may evidence minor grammatical errors and awkward expressions that do not distract the reader from the argument being advanced by the writer. A “B” paper evidences excellent argumentation. Excellent argumentation is apparent through: (a) the use of evidence to support the writer’s claims, (b) the interpretation of quotes (and other forms of evidence), (c) the application of theoretical material that is consistently, but not always, well-suited to understanding the persuasive artifact, (d) the application of theoretical material in a way that helps readers to better understand the persuasive artifact. A “B” paper possesses all of the sections and headings discussed in the description of the persuasive analysis. In addition, all of the sections are thoroughly developed and readers of the paper have a very clear sense of how all sections contribute to a complete and coherent paper. A “C” paper should, generally speaking, possess the following characteristics. The written quality of a “C” paper is adequate to the task, is sometimes creative, and sometimes parsimonious. A “C” paper will evidence minor grammatical errors and awkward expression but may occasionally possess attributes that distract the reader from the argument advanced in the paper and the reader will be aware that the writer needed to spend more time editing the paper. A “C” paper evidences the need for effective argumentation. Effective argumentation is apparent through: (a) the use of evidence to support the writer’s claims, (b) the somewhat inconsistent interpretation of quotes (and other forms of evidence), (c) the application of theoretical material that provides a

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