The theories picked:Elaborate Likelihood modelYale attitude change approachHeuristic systematic modelThe brand chosen: Rare Beauty by Selena GomezPersuasive Messaging AnalysisYou will select a brand/charity (e.g., Coca-Cola; Under Armor; ASPCA); movement (e.g. NYCDOH COVID; Black Lives Matter); or art form (music, paintings, films) and analyze five of its persuasive messages through the lens of one (or more) theories discussed this semester. Only one brand/charity/movement can be covered. If one group picks Coca-Cola, that brand will not be available to any other group.This paper will be written in three parts. The first part will require an explanation and justification of the theories used, why you believe your selected theory or theories are most appropriate for the three advertisements/posts. The second part will require the application of a theory or theories to each advertisement/post. For example, if using the Extended Parallel Process Model, you would explain how severity information, susceptibility information, response efficacy, and self-efficacy information play a role in your advertisement/post. The third part will include implications. For instance, what have you learned from this analysis? What are the ethical implications of this approach? For example, what effects do fear appeals have on children? (6 pages+)The paper must be written in 12-pt. font, double-spaced with 1” margins. There is no minimum/maximum page limit. A minimum of two outside sources must be used for this project (textbook included). The textbook or outside sources must be cited using the APA writing style guide.Theory Application Paper Rubric (20 points)Integration of Knowledge(7 points)The paper demonstrates that the author fully understands the concepts learned thus far in the course. Concepts are integrated into own insights. Remarks show strong analysis and synthesis of ideas.(7 points)The paper demonstrates that the author generally understands the concepts learned thus far in the course. Some arguments, however, are not fully supported in the body of the paper.(5 points)The paper demonstrates that the author, to a certain extent, understands and applied the concepts learned in the course.(3 points)The paper does not demonstrate that the author fully understood and applied concepts learned in the course.(1 point)Structure(7 points)Paper covers all three parts in depth. The justification is clear and well supported; the theory is strongly applied; and the implications are clear. (7 points)Paper covers all three parts. Justification is stated but may not be clear/well supported. Theory is applied, implications are stated.(5 points)One part of the paper is missing. Arguments are weak and need support.(3 points)Paper does not demonstrate that the author(s) fully understood directions learned in course.(1 point)Cohesiveness(4 points)Paper flows from one section to the next without headings. Author’s writing demonstrates an understanding of textbook material.(4 points)Paper flows from one section to the next with some disjointedness. Author’s writing demonstrates an overall understanding of material.(3 points)Paper does not flow – disjointedness is apparent. Author does not demonstrate an understanding of material.(2 points)Paper does not flow and headings are needed to link concepts. Author does not demonstrate an understanding of material.(1 point)Spelling and Grammar(2 points)No spelling and/or grammar mistakes. Citations are consistent and properly formatted. Two outside sources are used for this paper.(2 points)Minimal spelling and/or grammar mistakes. Citations are consistent, not properly formatted.One outside source is used for this paper.(1.5 points)Noticeable spelling and/or grammar mistakes. Citations are inconsistent, properly formatted.(1 point)Unacceptable number of spelling and/or grammar mistakes. Citations are few if any. Video lectures are used for this paper.(0.5 points)

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