Module 16 Executive Summary on Electric Cars
Executive Summary on Electric Cars
Start by briefly describing the good or service you’re marketing (electric cars), why your product is needed, and the customers who are likely to buy it. Also describe the company’s situation and what you want to accomplish with this marketing plan. Save these answers and be prepared to refine it into two paragraphs later in this project. In the final assignment, your overview will become part of the Executive Summary.
What is the product? Electric Cars
Example: a highly durable mountain bike, a nutritious and tasty snack product, or a scanning service for digitizing fragile photos.The global trend of sustainable transport of Electric Automobiles may be the future of transportation.
Why is the product needed?
Example: needing a sturdier bike for rocky terrain, needing a snack that’s healthy and convenient, or needing a way to save old photographs by scanning them.Needing an energy efficient, eco-friendly electric automobile for sustainable transportation which requires low maintenance.
Who are the customers for this product?1. Example: mountain-biking enthusiasts, parents buying snacks for children, or people who want to digitally preserve fragile family photos.Target market is those who are highly interested in social change. It is also aimed at urbanites whose income brackets is middle-to-upper class.
In a few sentences, explain the company’s current situation and the purpose of this marketing plan.Example: a startup company preparing to launch an innovative new product; a division of a major corporation putting more marketing support behind a particular product; or an international company planning to introduce a product in the United States.An electric vehicle company preparing to launch an innovative new product of the future.It becomes even more essential when we consider the rising levels of pollution, diseases caused by pollution, and global warming. In addition to promoting the use of electric vehicles, car manufacturers must follow the example set by my electric car company in ensuring they are designing e-vehicles that are user and ecofriendly. With the advancement of technology, electric vehicles appear to be the best alternative. Created a top electric car line that concentrates on the luxury vehicle market segment of the automotive industry.
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