Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screencast-O-Matic and a presentation software of your choice (PowerPoint, Prezi, etc) record a screen capture.
Begin by creating your PowerPoint/Prezi and include:
1. Why are integrated marketing communication plans so important to marketers?2. What are the benefits and challenges of implementing an IMC?3. Identify a primary benefit of advertising online4. Company A has come up with a new beverage product known as Akamu for satisfying human thirst. Suggest some of the major advertising decisions that this company can come up with in order to promote Akamu the new product.

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