Write a rhetorical analysis over the TED talk “How generational stereotypes hold us back at work” by Leah George.

Expectations & Guidelines
This is an academic paper with some structural constraints. In order to earn a C, your project should conform to these guidelines:
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• Be 4-5 pages long with 1-inch margins, double-spaced, in a readable 11–12 pt. font
• Include an accurate and fair summary of the artifact you are analyzing as the opening
paragraph(s)
• Include accurate description of the aspects of the rhetorical situation or context as they pertain
to your artifact (this means identifying its purpose, audience(s), exigence, and relevant
information about the rhetor)
• Include a clear thesis that makes an evaluative claim about the artifact’s effectiveness (a
particularly effective thesis also helps readers by providing a “roadmap” of the essay)
• Use at least three rhetorical concepts in sophisticated discussions of the artifact’s effectiveness
(that is, concepts are not just deployed as a passing aside, but are instead integral to your
analysis)
• Have an effective title that is inviting to readers and helps readers preview the purpose and
subject of your analysis
• End with a conclusion that synthesizes your claims
• Use MLA to cite the artifact and any secondary research you’ve conducted, including in-text
citations and a works cited page
• Use clear language, and be carefully edited
In order to earn an A or B, your essay should conform to the following degrees of excellence:
• Your essay includes all the minimum requirements listed above. It thoroughly analyzes your artifact, offering a rich description of it and its context, but more importantly, goes beyond the superficial to analytically and critically explain the rhetoricity of the artifact.
• Your essay is organized in a fashion that is appropriate for your argument and logically and carefully arranged.
• The claims made in the essay cohere in order to make a coherent argument (through the use of transitions and linking back to the thesis).
• Paragraphs cohere, are clearly ordered, and transition smoothly. Paragraphs contain appropriate analytic topic sentences, which are supported with clear, concrete evidence and sound reasoning.
• The essay makes points clearly and succinctly, avoiding wordiness and empty sentences. The essay’s argument is clearly stated in a thesis statement.
• The essay’s conclusion moves toward the “so what,” making the analysis not solely an academic exercise, but an analysis that matters for readers.
• Sentences are interesting, varied in form, and fairly free of surface errors. Word choice and sentences show evidence of intentional choices by you as a writer.

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