Week 6 Notes and exercise for Chapter 4 and 5:One of the reasons we write is to consolidate and clarify our thoughts. Your textbook quotes the late Lee Iacocca, a giant and visionary in the auto industry, as saying, “The discipline of writing something down is the first step toward making it happen.” That’s not some mystical concept, but a sensible one: Putting ideas into words on paper (or in a document on a computer screen) forces us to think them through.(That’s one of the benefits of the message mapping process as well, I think, because it makes us translate thoughts and ideas into something that can be communicated and explained.)Your book makes some good suggestions for doing this:• Choose natural, conversational words.• Build active, verb-based sentences.• Assemble short, logical paragraphs.• Use good transitions.• Achieve a fluid cadence.A friend of mine who is very successful in business sums up the communication process in a slightly different way, but I like it:• Be brief.• Be brilliant.• Be gone.What he is saying, of course, is part of what your textbook points out – in today’s world, we have less patience with fluff. We want our messages to be sharp and clear, while also being persuasive and memorable. We want to build concise sentences that carry meaning. We want readers to understand what we are saying, to know or believe that what we are saying is important and useful, and to be able to act on our message.A lot of academic writing runs counter to these ideas. You have all, I expect, written academic papers that contained a great deal of information designed to show the teacher or professor that you have done considerable research, taken good notes, reported the information accurately, and so forth. And that is important, and I don’t want this to be read as insulting that process.But business writing is different. Not better, not worse, just different.It’s different in that we are writing for a purpose, and that purpose is not just to get a good grade. It’s to communicate important information to an audience that can range from accepting to skeptical to downright hostile, and to get all of those readers to act on your message. This is “purposeful writing,” and it’s an important factor in success in business or professional work.How am I doing so far on following the rules from your textbook, listed above? Am I using natural, conversational words that you recognize and understand? Am I building active, verb-based sentences and assembling short, logical paragraphs? Am I using good transitions? Have I achieved a fluid cadence?I hope so.So, following the advice of my friend in business, I’ll try to “be gone” shortly.Your assignment for this week is go back to your week 2 assignment, in which you profiled an organization. Begin by drafting a message map of what you want to say about the organization, defining your messages and supporting points. (The message map template calls for three messages, with each having three supporting points. For your profile, you may have fewer messages, or more, and those messages may have any number of supporting points, so you are not bound by the template on this assignment, but instead by the subject matter.)You should also consider the issues raised in these notes and in Chapters 4-5 of the textbook. Your submitted document should demonstrate that you understand these concepts and can apply them. Do not submit the message map – I should be able to recognize your messages and supporting points within the profile itself. But submit your edited, rewritten, or revised document showing that you have applied the concepts discussed here.The profile you are re-writing is in the uploadsAnd the example of message mapping and how you should rewrite will be used with this tool.No other sources are needed


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